Product & Growth Engineer
15+ years as a product executive at Zillow, Trulia, Houzz, and CarGurus. Now I build the landing pages, automations, and tools that move the needle — the stuff that gets stuck in backlogs or handed to agencies who don't get your business.
Previously at
Recent projects and builds
Cartelligent
Built a modern React-based landing page system with multiple conversion paths and comprehensive analytics tracking, enabling A/B testing against the company's legacy WordPress site and delivering a 2.6x improvement in chatbot conversion rates over traditional form submissions.
Cartelligent
Designed and built an intelligent chatbot that qualifies car-buying leads through natural conversation, integrating directly with Salesforce for real-time lead creation and achieving a 14.8% signup rate—nearly 3x better than traditional form submissions from the same traffic source.
Cartelligent
Built a custom email marketing automation system that queries Salesforce for lease-end customers, generates personalized emails using React Email templates, and delivers through Resend—targeting 1,000+ customers with leases ending in the next 180 days.
Cartelligent
Diagnosed why Google Ads performance collapsed over a six-week period by correlating account change history against performance trends, identifying broken conversion tracking as the root cause and delivering a remediation roadmap to restore measurement infrastructure.
OnTheBag
Built a complete Flutter mobile application connecting golfers with professional caddies—featuring real-time booking, deep linking, push notifications, transactional email, and a dual-sided marketplace serving both golfers seeking course expertise and caddies building their reputation.
OfferDate
Built a cross-platform mobile and web application that brings structure to the chaotic real estate offer process, featuring AI-powered offer analysis, real-time competitive insights, and a privacy-first architecture that helps agents get better outcomes for their clients.
End-to-end execution, not just tickets
Custom React/Next.js builds with analytics and A/B testing baked in. Fast, conversion-focused, and built to iterate.
Email infrastructure, lifecycle flows, and deliverability setup. Klaviyo, SendGrid, and the boring stuff that matters.
GTM implementations, PostHog, Mixpanel, custom dashboards. Know what's actually working.
ChatGPT/Claude integrations, workflow automation, and internal tools that save real time.
Salesforce integrations, custom CRM tools, and sales ops that actually helps reps close.
Flutter apps for iOS and Android. From prototype to app store.
Why this works
I've sat in your seat. I get the business context, not just the ticket. After 15 years leading product at companies like Zillow and Houzz, I understand what actually moves metrics.
I work fast, solo, and don't need to be managed. You'll get a partner who brings ideas to the table, not someone waiting for requirements.
I care about results, not just shipping. If something's not working, I'll tell you. If there's a simpler solution, I'll suggest it.
I get genuinely excited about your problem. New projects are my favorite part. I'm easy to work with and I'll get it done.
Not for me
Multi-month builds with unclear scope, or WordPress. Nothing against either — just not my zone.
I'm always interested in hearing about new projects. Let's talk about what you're building.
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